MOBILE MARKETING
Hello Everyone ! Welcome again to my new blog and today this article is all about the industry where I am working . To spread knowledge about Mobile Marketing Industry and there's question as well , is there any future of this marketing , because of course we can't predict anything but at the end of this article , you will find this answer .
But before that , there are so many people who are still unaware about Mobile Affiliate Marketing biz . For them , this is the right article . When you have done reading this article, you will get to know that this is so exciting and how you can earn money in Mobile Affiliate Marketing , but there's right strategy to do that and it's having advantages and disadvantages as well .
In Modern era, there are more than 7 billions smartphone users worldwide and nowadays mobile marketing is growing fast .
Now just think for a once , by using your smartphone, how much money you can earn !!! Just think about the number, but there's a method , strategy, planning , which you require to do that. You can't earn money or doing Mobile Marketing blindly . You have to attain proper knowledge , experience, study or research about market , what's the current scenario in the market .
So, Let's start and talk about Mobile Marketing !!!
- To get in and understand Mobile Marketing business is quite easy. Because all you have to do is to promote or sell products created by people . To understand Mobile Marketing , we need to know about some importance parts :
- ADVERTISER (DEMAND SIDE)- Advertisers are the owners of the product or services. They are looking for the users who can acquire and use their products and services. They can't promote their ads over internet by themselves . For this , they depend on publishers , who will generate traffic or in simple words, they will bring users who will use their products and such that traffic will generated and on the basis of that advertiser will pay rewards to publishers as commission .
- PUBLISHER (SUPPLY SIDE )- Publishers are those players who have traffic and promote the product or services of advertisers and after that they earn rewards as commission from adv's end .
- AFFILIATE PROGRAM - It's an important part of Mobile Affiliate Marketing . It helps demand and supply meet each other in the realm of Mobile Marketing .
WHAT IS MOBILE MARKETING ?
It's a performance based marketing program where advertisers(businesses ) reward one or more affiliates for delivering specific results and who bring users/customers who uses their app .
These days, Mobile Industry is witnessing a peak of it's growth optimism . Everybody is having their own smartphones , from small cities to metropolitan cities , rural areas, urban areas, etc. So, we can say that there's a great opportunity of every advertiser or brand to promote their own apps or websites such that large number of users can install their app . We can take an example of Myntra , earlier many people were doing traditional or offline shopping , now we can see so many people , even me do online shopping and one thing you will notice that , they are playing clever strategies to grab customer's attention , whether there is occasion or any festive season , to make long term customer , they are playing discount and offer strategies, even in my case as well . Let me tell you my case , last year I lost 2000 INR by using Myntra app, where i purchased beautiful dress and placed an order after some days a wet newspaper was delivered to me and after that I raised a complaint against them , I did post as well on social media against them , so will there be any affect ?Of course NO . Because they are still having so many customers or users who still enjoy their app . Losing 1 or 3 customers that will make no difference, because they have already made a huge audience and prospect customers as well .
So, guys this is all the magic of Mobile Marketing .
Mobile Marketing is money-making process . For this, you just need a small device (smartphone ) and promote the product and earn money as reward.
The main benefit of Mobile Marketing is also that you can do it from anywhere , any place( country/state/region).
If someone is looking for career opportunities , it's a wonderful opportunity for them . If you don't have degree , or not so much experience still you can learn and earn money .
- REALITY OF MOBILE MARKETING
We have seen the benefits of Mobile Marketing here . But, there is a harsh reality as well of Mobile Marketing . Sometimes, I am scrolling down and reading many people's success stories on LinkedIn that they have achieved this or they have achieved that , and we are getting motivated too . But instead of doing this , one thing we should do , which some people do and some don't that . So, just for once, if you actually want to do something better in Mobile Marketing , just skip the LinkedIn Part , and talk to other people in market and try to hear their not success , but failure stories and ask them what kind of difficulties and challenges they have faced . On the basis of that you decide what you actually want to do .
Because Mobile Marketing is quite easy , but you should be very well aware of everything , especially market situation , what's actually going on and this can't be done by scrolling down posts on LinkedIn, but by studying real case studies .
These days I am noticing in this industry that if some person is having a little bit of knowledge about Mobile Marketing or anything , then he/she thinks that they have achieved everything ,and they have gained all the knowledge about their industry and then without any thought , they decide to start their own firm , which according to me is wrong , because you should have experience about the actual and real market and they just run the company blindly without any business plan , any kind of marketing strategy , business strategy and such that they take wrong decisions while running the company and after that they are facing loss . So, only a little bit of knowledge is not enough , you should be aware about the price, market status because everything is uncertain here and market as well . What works today may not work in a few months .
Another point to consider that for you to be wicked player , you can never forget to make sure you use trustworthy platforms . Not all the traffic sources are legit . By checking ad networks who have good feedbacks about traffic, then choose the right traffic source.
Next point that has to be inconsideration that , prices/payout may vary . Sometimes on low price/payout offers , you can generate more money . If the right traffic source is being used . You have to check the market status as on the daily basis .
So , here are the some basics which you actually need to know about Mobile Marketing, if someone is already working in Mobile Marketing or anyone wants to know about it .
Competition is growing everyday. If you are working on right business strategy, right business plan then you can earn huge profit and money .
Every Industry has it's own advantages and disadvantages and it's the same in Mobile Marketing as well . Mobile Marketing has some benefits and some disadvantages as well . But here's the thing which for sure I can say that Mobile Marketing has a great future and anyone can grab good opportunities in this industry .
THANKS FOLKS !!! HOPE YOU WILL LIKE MY ARTICLE AND ALSO YOUR SUGGESTIONS ARE ALWAYS WELCOME HERE .
