Monday 20 March 2023

Market Mirchi : Connecting Rural Markets

 



Hello Everyone ! Here's my another blog and I welcome you all. After so long time , I present my new blog in front of all of you . As, I noticed last time there were many good comments on my last post , which was - MISSION" MERA MOBILE MERA MARKETING " that was such a great initiative for the Indian Farmers, Farmer Producer Organizations or for Rural Entrepreneurs to sell or buy products via their mobiles which is free of cost. This mission was initiated by Dr. Pragati Gokhale, Advisor Rajiv Gandhi Science & Technology Commission & National Resource Person Ministry of Rural Development Govt. of India at Ministry of Rural Development , Nagpur, Maharashtra




I am grateful for the time my readers have invested in reading what I write . So, last time many readers asked me to introduce something more about Market Mirchi.com . So, today I will continuing this subject with some more details and information. 
Mission " Mera Mobile Mera Marketing" via Market Mirchi.com is Pan India Movement . It's developed for promoting agricultural and rural products . 

  • BENEFITS OF USING MARKET MIRCHI 
- You can post your ads without any middleman.
- You can contact free direct agro and rural marketing inside and outside India.
- Customers can be directly contacted for free.
- It is quite useful for farmers, farmer producer organisations and self help groups .
- Artisans can also get benefit from it .
- It is supported by CTARA Department, IIT Bombay.

Market Mirchi is available in Play Store as well , where it can be downloaded and can be installed in your mobile phones. Market Mirchi is available in Hindi, English and many other languages . There are three categories available in app - Sell , Buy and Job . For students or for farmers who sent their children for education or who are looking for jobs , this is great platform for them , wherein they can post their resume or CV and this is how they can get job through it . Many internships are also being provided .

Today , Every rural family has one smartphone and this had made Market Mirchi Successful and by the coming days , we will see the great usage of this platform among agricultural and rural sector . A farmer who is not literate can get easily familiar with this application within few minutes because of it's user friendly nature. It's quite simple and easy to learn . Farmers can easily post ads and can contact buyers through this app, as this application will show the entire call list of all buyers immediately after posting an ad . Farmers using application can post an add in single click and can get information about potential buyers. This is free and open social mission which connects rural markets. This is why , those who are active on web/app are given higher priority .

Market Mirchi can be used for retail buying and selling . More commodities like grains , pulses have largely been expanded by businesses . Large brands like Big Basket, Ninja Cart are also buying some of their materials through Market Mirchi . 

NITI AYOG has selected Free Agro, Rural Marketing Mission in top agri innovations list published on Azadi ka Amrut Mahotsav . Through this game changing they provide online market linkages for all Agro, Rural products absolutely free . 

  • HOW TO DO ABSOLUTELY FREE AGRO,RURAL MARKETING THROUGH MARKET MIRCHI 
- Click on Post Free Sales Button Ad Button on Market Mirchi App.
- Select Category and give Heading, details , price , quantity of products you want to sell. 
- If you post your ad for the first time click on New User Registration button , otherwise click on Old User Login 
- Finally Click on Post Ad Button . After posting your ad , immediately you will see the contact list of all relevant buyers 
- Call them directly through Market Mirchi by clicking on Phone icon button here. 
                    Helpline Number : 9822719618

For more knowledge and to get more learning , you can watch the video where in you can see and learn how to use the application/website and can see more advantages of using this and can help us to make this mission more aware among farmers, rural people and farmer producer organizations :

Hope my amazing readers will love this article, if anything you would like to add or suggestions on what new things or new features can be introduced related to this Mission . Please do comment , such that we will reach your suggestions to those people who belong to this mission . Let's join- MISSON "MERA MOBILE MERA MARKETING ".

                

Friday 11 September 2020

MISSION MERA MOBILE MERA MARKETING

 

MISSION MERA MOBILE MERA MARKETING

Welcome Back with an introduction of the latest technology " MERA MOBILE MERA MARKETING", which is such a nice initiative for Indian farmers or for the Rural Entrepreneurs to sell the products online , which is free of cost. This mission has initiated by Ms. Pragati Gokhale, an Advisor at Rajiv Gandhi Science & Technology Commission, Govt. of Maharashtra.

During this Covid19 situation, many Farmers and Rural entrepreneurs, found a pretty much difficulty in selling their products, with the help of this platform, it was of a very great help to them, and even, in the future scenario, it will be pretty much helpful in an agriculture area.

MISSION MeraMobileMeraMarketing has four components out of which www.marketmirchi.com is an Agile, indigenous, responsive Web portal  highlighting all rural / agro categories for free digital marketing of rural  Products/Agro Products, SHG products, Rural Services and Rural Jobs. This portal is totally mobile friendly like app but does not need downloading like APP. It is developed using Latest Progressive Web Technologies. Various field level programs are taken for skilling farmers for using marketmirchi.com effectively using their own mobiles with support from various Govt, Non Govt players working in Rural Development Sector.

To find Buyers  for agro / rural products various  online/ offline strategies which includes Data Mining and AI techniques , Leveraging Social Media channels, Networking through Agro Supply Chain events are taken up. Big Buyers and Small traders, exporters are linking directly with farmers through this platform .Analysis of Data generated is done by using Open Source Business Intelligence tools and these data Analytics values are  then back streamed in database of portal marketmirchi.com.

Marketing is also prepared by MKCL in Hindi and distributed to farmers through WhatsApp and the video is available on YouTube. NABARD has arranged various trainings for Farmers /Farmer Producer Organizations where also this Video on how to to use Marketmirchi.com is disseminated .This also  is disseminated through Krishi Vigyan Kendras  & Community Radios all over India.

Here's a video on how to use this portal, please have a look:- 



Hope, such a nice initiative which has been done by Pragati Gokhale, will be pretty much beneficial for our agriculture and there will be huge enhancement in the development for the same.

Market Mirchi : Connecting Rural Markets

  Hello Everyone ! Here's my another blog and I welcome you all. After so long time , I present my new blog in front of all of you . As,...