MISSION MERA MOBILE MERA MARKETING
Welcome Back with an introduction of the latest technology " MERA MOBILE MERA MARKETING", which is such a nice initiative for Indian farmers or for the Rural Entrepreneurs to sell the products online , which is free of cost. This mission has initiated by Ms. Pragati Gokhale, an Advisor at Rajiv Gandhi Science & Technology Commission, Govt. of Maharashtra.
During this Covid19 situation, many Farmers and Rural entrepreneurs, found a pretty much difficulty in selling their products, with the help of this platform, it was of a very great help to them, and even, in the future scenario, it will be pretty much helpful in an agriculture area.
MISSION MeraMobileMeraMarketing has four components out of which www.marketmirchi.com is an Agile, indigenous, responsive Web portal highlighting all rural / agro categories for free digital marketing of rural Products/Agro Products, SHG products, Rural Services and Rural Jobs. This portal is totally mobile friendly like app but does not need downloading like APP. It is developed using Latest Progressive Web Technologies. Various field level programs are taken for skilling farmers for using marketmirchi.com effectively using their own mobiles with support from various Govt, Non Govt players working in Rural Development Sector.
To find Buyers for agro / rural products various online/ offline strategies which includes Data Mining and AI techniques , Leveraging Social Media channels, Networking through Agro Supply Chain events are taken up. Big Buyers and Small traders, exporters are linking directly with farmers through this platform .Analysis of Data generated is done by using Open Source Business Intelligence tools and these data Analytics values are then back streamed in database of portal marketmirchi.com.
Marketing is also prepared by MKCL in Hindi and distributed to farmers through WhatsApp and the video is available on YouTube. NABARD has arranged various trainings for Farmers /Farmer Producer Organizations where also this Video on how to to use Marketmirchi.com is disseminated .This also is disseminated through Krishi Vigyan Kendras & Community Radios all over India.
Here's a video on how to use this portal, please have a look:-
